How Entrepreneurs’ Organization (EO) Austin Supports Entrepreneurs

Eric Evans is the CEO of HyperTarget Marketing, a performance marketing agency specializing in generating leads for industry sectors such as legal, insurance, and financial services. He is also the Co-founder and CEO of Pipes.AI, an AI-powered sales engagement platform that automates and optimizes lead follow-up processes. With a background in performance marketing and technology development, Eric builds innovative solutions that transform how businesses connect with customers to drive conversions. He is also a member of EO Austin. 

Scott Thomas is the Founder and Chief Experience Officer of MODintelechy, a data-driven B2B agency specializing in digital customer experiences. With nearly 30 years of experience in B2B lead generation, he has collaborated with industry leaders like AT&T, Bank of America, and Dell. Scott has shared insights through publications, like Texas CEO, Magazine and speaking engagements, including the Integrated Marketing Summit. He is also a board member of the communications division at EO Austin.

Here’s a glimpse of what you’ll learn: 

• [1:27] Eric Evans and Scott Thomas’ early entrepreneurial influences and endeavors
• [7:14] How Eric and Scott first became involved with EO Austin
• [10:48] EO Austin’s membership programs and retreats
• [13:13] The mental and emotional challenges of entrepreneurship and how EO Austin provides support through shared experiences
• [17:36] How attending EO events strengthens personal and professional growth
• [20:31] Mentoring and giving back to other entrepreneurs through EO Austin

In this episode…

Starting a business is an exciting but overwhelming journey filled with uncertainty. Many entrepreneurs struggle with knowing when to take the leap, how to scale effectively, and where to find support during tough times. Without a strong network or guidance, navigating these challenges can feel isolating. Where can business owners find resources, mentorship, and community?

Scott Thomas and Eric Evans, experienced entrepreneurs and members of Entrepreneurs’ Organization (EO) Austin, emphasize the importance of mentorship, peer support, and continuous learning. They highlight how EO Austin fosters a strong entrepreneurial community, offering forums for sharing struggles and triumphs, networking events, and access to industry leaders who have been through similar challenges. By tapping into these resources, entrepreneurs can gain clarity, make smarter business decisions, and maintain their mental well-being.

In this episode, Chad Franzen of Rise25 interviews Scott Thomas, Founder and Chief Experience Officer of MODintelechy, and Eric Evans, CEO of HyperTarget Marketing, about the impact of community and mentorship in entrepreneurship. Scott and Eric discuss their personal journeys, the lessons they’ve learned through EO Austin, and how the organization has helped them navigate challenges.

Resources mentioned in this episode:

• Eric Evans on LinkedIn
• Pipes.AI
• Scott Thomas on LinkedIn
• MODintelechy
• Entrepreneurs’ Organization EO
• EO Austin
• Chad Franzen on LinkedIn
• Rise25

Quotable Moments:

• “Entrepreneurship is a rollercoaster; you feel on top of the world one day and lost the next.”
• “Success in business isn’t just about strategy; it’s about surrounding yourself with the right people.”
• “The best thing about EO Austin is the support; you’re never facing challenges alone.”
• “Scaling a business requires unlearning what worked before and embracing new ways to grow.”
• “A strong entrepreneurial community helps you navigate challenges, celebrate wins, and stay resilient through tough times.”

Action Steps:

1. Leverage peer support through entrepreneurial networks: Joining a community like EO Austin provides access to experienced entrepreneurs who understand your challenges and offer valuable insights. Having a network of peers to share wins and setbacks ensures you’re not navigating business growth alone.
2. Prioritize mental resilience and stress management: Entrepreneurship is filled with highs and lows, and maintaining emotional well-being is crucial for long-term success. Seeking mentorship, engaging in mastermind groups, and setting boundaries can help prevent burnout and keep you focused.
3. Seek mentorship and continuous learning: Learning from those who have already overcome similar business hurdles can help you make smarter decisions. Programs like EO’s mentorship initiative provide guidance from experienced entrepreneurs who offer strategic advice tailored to your business stage.
4. Embrace adaptability when scaling your business: Growth often requires unlearning old habits and adopting new strategies to reach the next level. Being open to restructuring, shifting leadership styles, and implementing fresh processes ensures sustainable and efficient expansion.
5. Engage in global networking opportunities: Attending international events expands your entrepreneurial mindset and exposes you to innovative ideas. Building connections beyond your local market can lead to new collaborations, partnerships, and business strategies.

Sponsor for this episode…

This episode is brought to you by EO Austin, a community in Austin, Texas, for influential entrepreneurs.

Since 1995, EO Austin has connected business owners and entrepreneurs across industries to build community, share experiences, and inspire innovation. 

EO Austin’s members are focused on business growth, personal development, and community engagement.

To join the world’s most influential community of entrepreneurs in Austin, visit https://eoaustin.com/join-eo/.